Mount Union, Pennsylvania — Mount Union community and thousands beyond are grappling with sorrow after the sudden loss of Jacinda Jenkins, a 28-year-old mother, small business owner, and rising TikTok voice, who tragically died by suicide. The heartbreaking confirmation came via a post from her grandmother, and since then social media has overflowed with tributes, memories, and heartbreak.
Jacinda was best known online as the founder of Harper’s Haven Boutique, an e-commerce venture she ran out of her home. She used TikTok as her platform, sharing the messy, exhausting, and beautiful moments of entrepreneurship and motherhood. Her candidness drew people in — many said she made them feel less alone in their struggles. She didn’t just advertise products; she opened a window into her life, revealing how much sweat, hope, and worry went into balancing a brand and raising a child.
People often called her a “momtrepreneur,” but that label undersells how multilayered she was. Jacinda curated clothing, lifestyle items, and accessories through her boutique, always selecting things that felt like an extension of her personality. She discussed long days, tight budgets, and the pressure of keeping up appearances — topics many influencers shy away from. Her approach resonated: here was someone not pretending that entrepreneurship and motherhood were easy.
In the wake of her death, the hashtag #MentalHealthMatters has become a thread in the online tributes. For many, Jacinda’s passing is a painful reminder that not all wounds show up in posts or highlight reels. The outpouring has included mental health advocates urging deeper conversations about depression, burnout, and isolation — especially for young people juggling so much.
Closer to home, her customers, friends, and fellow parents have shared their grief. Someone posted: “She showed us that moms could chase their dreams while still being present for their kids.” Others emphasized her compassion, drive, and how much she cared about building a better life for those she loved. The shock is heavy — someone so full of life, gone so abruptly.
Though her family hasn’t publicly confirmed memorial or funeral plans, many are preparing to gather and remember Jacinda’s spirit. Her story lingers — not only as a caution about pressures we ignore, but as a reminder of what genuine connection feels like. For those she touched, she is now a legacy of authenticity, courage, and love.
If you or someone you know is struggling, please reach out — call or text 988 (in the U.S.) for the Suicide & Crisis Lifeline. No one deserves to face that pain alone.
